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作者：周肖儿编辑：牟妮出版时间：2022-08-19
Chapter 1 Introduction（Basic concept and research methods）Chapter 2 Social influences On Consumer BehaviorChapter 3 Culture and ValuesChapter 4 Sensation & perceptionChapter 5 Learning & MemoryChapter 6 MotivationChapter 7 Formation and Transformation of AttitudesChapter 8 Personality and LifestyleChapter 9 Decision-making processChapter 10 Circumstantial factors Influencing Consumers’ Decision-Making ProcessGlossaryREFERENCESKEYS TO EXERCISES
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作者：温纯编辑：陈亮出版时间：2022-08-19
Chapter 1 The Nature of MarketingChapter 2 The Global Marketing Environment Chapter 3 Understanding Customer Behavior Chapter 4 Marketing Information and Marketing Research Chapter 5 Segmentation, Targeting, Positioning and DifferentiationChapter 6 Products, Services and Brands Chapter 7 PricingChapter 8 PlaceChapter 9 Promotion Chapter 10 Marketing Planning Glossary
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定价：¥42
作者：骆裴娅编辑：高小平出版时间：2020-05-26
《高级商务英语教程1》的课文均取材于近年来世界经济及商务类权威报刊杂志的最新文章，体现了世界范围内商务活动日新月异的变化。本教材的编写目的是：在进一步提升高年级学生实际语言运用能力和国际商务领域中的跨语言、跨文化、跨学科的交际能力的同时，重在培养学生针对现实商务活动和话题的独立分析、解决问题的能力。<br>本教材的各个环节均实现了英语语言技能训练与商务专业知识学习的交叉与融合，共12个单元，每个单元分为Preview Activities,Intensive Reading,Supplementary Reading三大部分。各单元内容分别涉及以下话题：存款与消费、汽车工业及其破产、油价下跌、贸易保护主义、住房、企业家精神、高等教育投资、青年失业、财政悬崖危机、电子商务、公司社会责任、 生活彩票论。<br>本教材适合于商务英语专业或英语专业（商务方向）大三学生使用，也可作为英语爱好者和从事国际商贸活动人士的参考教材。<br>
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定价：¥35
作者：王文捷 白佳芳编辑：高小平出版时间：2020-05-26
《商务英语听力2》为商务英语听力系列教材的适应篇，共15个单元。本册以商务活动的基本场景为单元主题，包括Job Interview, Working Together, Job Descriptions, Company History, Career Development, Making Business Connections, Ordering Goods , Signing a Contract, Marketing, Advertising, Preparing for a Business Travel, Business Investment, Business Culture, Business Negotiation, Planning for the Future。每个单元设计有热身活动、听辨训练、主题听力训练、语言点复习和交际活动共五个板块。本教材配备录音、练习答案及录音文本，使用者可根据需要进行使用。
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作者：王文捷 麦红宇编辑：牟妮出版时间：2020-05-08
Unit 1Talking About Products Part IWarming-upPart IISentence ListeningPart IIIFocus on ListeningListening 1Product DescriptionListening 2Selling ProductsListening 3Presentation of New ProductsPart IVMore to KnowPart VResearch After the ClassUnit 2Trade Fairs Part IWarming-upPart IISentence ListeningPart IIIFocus on ListeningListening 1Preparation for Trade FairsListening 2Trade Fairs in ChinaListening 3Fruits of Trade FairsPart IVMore to KnowPart VResearch After the ClassUnit 3Sales Performance Part IWarming-upPart IISentence ListeningPart IIIFocus on ListeningListening 1Dubai Gold SaleListening 2Adidas Financial Results PresentationListening 3Four Easy Ways to Boost Your SalesPart IVMore to KnowPart VResearch After the ClassUnit 4Maintaining RelationshipsPart IWarming-upPart IISentence ListeningPart IIIFocus on ListeningListening 1The Myths of GuanxiListening 2The Myths of Gift GivingListening 3OutsourcingPart IVMore to KnowPart VResearch After the ClassUnit 5Meetings & ConferencesPart IWarming-upPart IISentence ListeningPart IIIFocus on ListeningListening 1Office Meeting ClipsListening 2Economic Dynamisms of Southeast Asia Listening 3How to Encourage Participation in a Web ConferencePart IVMore to KnowPart VResearch After the ClassUnit 6Human ResourcesPart IWarming-upPart IISentence ListeningPart IIIFocus on ListeningListening 1Different Styles of HR ManagementListening 2Challenges of HR in Declining ConditionListening 3Developing an HR Department Business PlanPart IVMore to KnowPart VResearch After the ClassUnit 7InvestmentPart IWarming-upPart IISentence ListeningPart IIIFocus on ListeningListening 1Types of InvestmentListening 2Investing in Real EstateListening 3How to Pick a Quality Stock for InvestmentPart IVMore to KnowPart VResearch After the ClassUnit 8BankingPart IWarming-upPart IISentence ListeningPart IIIFocus on ListeningListening 1Saving for the FutureListening 2Opening a Bank AccountListening 3U.S. to Require Biggest Banks to Hold More Cash ReservesPart IVMore to KnowPart VResearch After the ClassUnit 9Electronic Commerce Part IWarming-upPart IISentence ListeningPart IIIFocus on ListeningListening 1What is E-commerce?Listening 2Online Shopping CarnivalListening 3Order Things OnlinePart IVMore to KnowPart VResearch After the ClassUnit 10Trading Part IWarming-upPart IISentence ListeningPart IIIFocus on ListeningListening 1Raising PricesListening 2Rising Coffee Prices Listening 3U.S.- China Trade: Calls for ReformPart IVMore to KnowPart VResearch After the ClassUnit 11Insurance Part IWarming-upPart IISentence ListeningPart IIIFocus on ListeningListening 1Legal Principles of InsuranceListening 2Insurance Industry in China Listening 3A Case of Marine InsurancePart IVMore to KnowPart VResearch After the ClassUnit 12International Payment Part IWarming-upPart IISentence ListeningPart IIIFocus on ListeningListening 1Popular Payment MethodsListening 2Negotiation on Terms of PaymentListening 3How to Handle Late Paying CustomersPart IVMore to KnowPart VResearch After the ClassUnit 13International LogisticsPart IWarming-upPart IISentence ListeningPart IIIFocus on ListeningListening 1Delivering the GoodsListening 2Challenges for International CompaniesListening 3Trade Tariff and FrictionsPart IVMore to KnowPart VResearch After the ClassUnit 14New Year Party Part IWarming-upPart IISentence ListeningPart IIIFocus on ListeningListening 1Farewell PartyListening 2Organizing a Farewell PartyListening 3New Year PartyPart IVMore to KnowPart VResearch After the ClassUnit 15ReviewListening 1ConversationsListening 2Monologues参考文献
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作者：王文捷 莫晨莉编辑：杨琪出版时间：2020-04-25
《商务英语听力1》为商务英语听力系列教程的入门篇，共15单元。本册以商务活动的基本场景为单元主题，包括Saying Hello, Making Business Phone Calls, Meeting Clients, Entertaining Business Partners, Planning a Meeting, Communicating with Customers, Getting Familiar with Brands, Learning to Do Marketing Research, Enjoy a Working Day, Taking Business Trips, Visiting a Working Place, Establishing Business Relations, Participating in Trade Fairs, Saying Goodbye，最后一个单元为总复习单元。每个单元设计有热身活动、听辨训练、主题听力训练、语言点复习和交际活动共五个板块。
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定价：¥56
作者：王红雨 傅泳 何康民编辑：杨琪出版时间：2020-03-21
本书以国际贸易基本流程为主要框架，内容包括概述、国际贸易术语、国际贸易货物定价、商品条款、国际货物运输、国际货运保险、国际支付工具、国际支付方法、商品检验及报关、国际贸易单证、国际贸易争端与解决、国际贸易合同及流程、贸易方式和国际电子商务，共14章。本书注重实用性和实践性，每章后附有关键术语、练习及案例分析。
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