Part ⅠOrganizing a Professional Trade Show
(展览篇)
Chapter 1Planning a trade show
(项目策划)
Chapter 2Undertaking the project
(接受任务)
Chapter 3Preparation for project marketing
(前期准备)
Chapter 4Exhibitor acquisition work
(招展工作)
Chapter 5Push for decision of participation
(催促参展)
Chapter 6Sales promotion follow-ups
(展台销售跟进工作)
Chapter 7Follow-up services for exhibitors
(后续参展服务)
Chapter 8Services for build-up and freight forwarding
(展台搭建和展运服务)
Chapter 9Media Relations
(媒体公关)
Chapter 10Registration work on-site
(现场登记工作)
Chapter 11Reception work during the show
(展期接待工作)Chapter 12After-show work
(展后总结)
Part ⅡOrganizing a Professional Conference
(会议篇)
Chapter 13The role of PCOs
(PCO的作用)
Chapter 14Preparation for an association meeting
(协会会议筹备)
Chapter 15Speaker and delegates
(演讲者与参会代表)
附录
附录Ⅰ参考译文
附录Ⅱ会展业贴士汇总表
附录Ⅲ课文录音及跟读练习二维码
后记
新形态教材
会展管理英语(第3版)
渝公网安备 50009802500702号
数字教材
