Unit 1Passion in Career
Part ILead-in Activities
Part IIIntensive Reading
Text AA Love Story
Part IIISupplementary Reading
Text BThe Third Place

Unit 2Judgments and Decisions
Part ILead-in Activities
Part IIIntensive Reading
Text ARegret
Part IIISupplementary Reading
Text BResponsibility

Unit 3Successful Businessman
Part ILead-in Activities
Part IIIntensive Reading
Text AThink Different
Part IIISupplementary Reading
Text BThe Commencement Address at Stanford University on June 12, 2005

Unit 4Chinese Philosophy in Business
Part ILead-in Activities
Part IIIntensive Reading
Text AChinese Thoughts on Organisations and Management
Part IIISupplementary Reading
Text BCommon Chinese Values

Unit 5Road to Success
Part ILead-in Activities
Part IIIntensive Reading
Text AYou Are a Product of Your Mountains
Part IIISupplementary Reading
Text BThe Six MAINLY Pathways of Life

Unit 6Warren Buffet’s Letter
Part ILead-in Activities
Part IIIntensive Reading
Text ABerkshire Today
Part IIISupplementary Reading
Text BWarren Buffett’s Letter: Gender Should Never Decide CEO

Unit 7Tact and Talent
Part ILead-in Activities
Part IIIntensive Reading
Text ATact and Talent
Part IIISupplementary Reading
Text BIs Luxury the Ticket?

Unit 8Character and Personality
Part ILead-in Activities
Part IIIntensive Reading
Text AThe English Character
Part IIISupplementary Reading
Text BCherishing What You Have Now, and Striving for the Future

Unit 9Campus Life
Part ILead-in Activities
Part IIIntensive Reading
Text AUniversity Days
Part IIISupplementary Reading
Text BIn Search of the Real Bill Gates

Unit 10Future English
Part ILead-in Activities
Part IIIntensive Reading
Text AFuture English
Part IIISupplementary Reading
Text BMobile Payments

Unit 11Datafication of Human Resources
Part ILead-in Activities
Part IIIntensive Reading
Text AThe Datafication of Human Resources
Part IIISupplementary Reading
Text BFT Interview with Google Co-founder and CEO Larry Page

Unit 12Customer-centric Marketing
Part ILead-in Activities
Part IIIntensive Reading
Text AFive Customer-centric Marketing Lessons from Apple to Zappos
Part IIISupplementary Reading
Text BThe Future of Marketing: A Little Less Campaign and a Little More Action