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高级商务英语教程3(含1光盘)
ISBN:978-7-5689-1447-5
作者:何劲虹
丛书名:新时代商务英语专业本科系列教材
编辑:高小平
字数(千):308 页数:198 印次:1-1
开本:16开  平装
出版时间:2019-05-28
定价:¥45.00
内容简介

《高级商务英语教程3》的课文均取材于国内外权威报纸杂志,体现了世界范围内商务活动日新月异的变化。本教材的编写目的是:在进一步提升高年级学生实际语言运用能力和国际商务领域中的跨语言、跨文化、跨学科的交际能力的同时,重点培养学生针对现实商务活动和话题的独立分析、解决问题的能力。

教材的各个环节实现了英语语言技能训练与商务专业知识学习的交叉与融合。本教材共12个单元,每个单元分为Preview Activities,Intensive Reading和Supplementary Reading三大部分。各单元内容分别涉及以下话题:网络零售、在线交易、数据滥用、全球商业、共享经济、中国众筹、全球能源、过度消费、可持续发展、食品与减肥、雇员与公司、金融危机与信贷紧缩。
本教材适合商务英语专业或英语专业(商务方向)大四学生使用,也可作为英语爱好者和从事国际商贸活动人士的参考教材。

目录
Unit 1E-tailing Industry
Part IPreview Activities
Part IIIntensive Reading
Text ARetail vs. E-tail in America
Part IIISupplementary Reading
Text BThe World’s Ailing Postal Services
 
Unit 2Online Business
Part IPreview Activities
Part IIIntensive Reading
Text AHappy Singles Day
Part IIISupplementary Reading
Text BPointers to the Future
 
Unit 3Data Abuse
Part IPreview Activities
Part IIIntensive Reading
Text AWhy Tech Companies Abuse Our Data: Because We Let Them
Part IIISupplementary Reading
Text BThe Use of Genetic Screenings
 
Unit 4Going Global
Part IPreview Activities
Part IIIntensive Reading
Text AA Troubling Trajectory
Part IIISupplementary Reading
Text BCompanies Don’t Go Global, People Do
 
Unit 5Sharing Economy
Part IPreview Activities
Part IIIntensive Reading
Text AUber and Airbnb Are Not the Future of Capitalism
Part IIISupplementary Reading
Text BJet Fooled
 
Unit 6Crowdfunding in China
Part IPreview Activities
Part IIIntensive Reading 
Text ACrowdfunding in China: Potentials and Challenges
Part IIISupplementary Reading 
Text BHow To Find Angel Investors?
 
Unit 7The Global Energy System
Part IPreview Activities
Part IIIntensive Reading 
Text AThe Global Energy System Is Changing, and Customers Must Take Center Stage
Part IIISupplementary Reading
Text BThe Fourth Industrial Revolution: What It Means, How to Respond
 
Unit 8Overconsumption
Part IPreview Activities
Part IIIntensive Reading
Text ABuying Coffee Every Day Isn’t Why You’re in Debt
Part IIISupplementary Reading
Text BDo Americans Spend Too Much on Luxuries?
 
Unit 9Sustainable Development
Part IPreview Activities
Part IIIntensive Reading 
Text AInventory and Control
Part IIISupplementary Reading 
Text BFood Security and Nutrition and Sustainable Agriculture
 
Unit 10Food and Fat-fighters
Part IPreview Activities
Part IIIntensive Reading
Text AFood Firms and Fat-fighters
Part IIISupplementary Reading
Text BMonsanto-Syngenta Would Be a Controversial Hybrid
 
Unit 11Employees and Companies
Part IPreview Activities
Part IIIntensive Reading
Text ACorporate Inequality Is the Defining Fact of Business Today
Part IIISupplementary Reading
Text BComing to an Office Near You
 
Unit 12Financial Bust and Credit Crunch
Part IPreview Activities
Part IIIntensive Reading
Text AThe Credit Crunch—Saving the System
Part IIISupplementary Reading
Text BInto the Land of the Unknown