定价：¥89
定价：¥88
定价：¥88
定价：¥168
定价：¥79
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定价：¥199
定价：¥88
定价：¥48
定价：¥48
定价：¥56
定价：¥88
定价：¥49.5
作者：何建民编辑：尚东亮出版时间： 2024-10-23
本书是教育部高等学校旅游管理类专业教学指导委员会规划教材中四门核心课程教材之一。本书基于国家、地区与产业的宏观与中观管理层面，借助产业经济学、公共管理经济学、管理学等理论，构建起符合旅游接待业整体与各相关行业自身协调发展和演进规律的理论体系和分析框架、方法与工具。全书共11章，内容包括：旅游接待业研究导论；旅游接待业的发展特点、标杆与环境趋势；旅游接待业发展的理念模式与要求路径；旅游接待业的统计体系；旅游接待业的组织；旅游接待业的市场结构—市场行为一市场绩效及合作与竞争；旅游接待业的结构与优化；旅游接待业的公共服务体系；旅游接待业的高质量发展体系；旅游接待业的人才培养与学科建设；旅游接待业的安全质量管理。对上述内容的理解与掌握，有助于读者从国家、地区、产业、企业与个人角度全面系统地认识、规划、指导、协调、分析与决策旅游接待业的科学发展，以及自身的最优发展。 本书知识完整系统、方法先进具体、案例典型实用，能反映当下旅游接待业研究的热点问题，体现明显的时代特色。本书可以作为高等院校旅游管理类专业(含旅游管理、酒店管理、会展经济与管理、旅游管理与服务教育专业)以及相关专业类本科生教材和教师的教学参考书，也可供旅游业界，包括企业管理人员、旅游行政管理人员参考。
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定价：¥58
作者：李娟 郑刚编辑：章可出版时间： 2024-08-30
项目一 / 网店开设……………………………………………………… 001 任务一 数据分析………………………………………………………………………… 002 任务二 店铺申请……………………………………………………………………………011 项目二 / 店铺管理……………………………………………………… 025 任务一 店铺装修………………………………………………………………………… 026 任务二 发布管理………………………………………………………………………… 037 任务三 交易管理……………………………………………………………………………050 项目三 / 新品推广……………………………………………………… 067 任务一 推广策划………………………………………………………………………… 068 任务二 SEO优化 ………………………………………………………………………… 080 任务三 精准人群推广…………………………………………………………………… 092 任务四 推广复盘……………………………………………………………………………105 项目四 / 爆款打造……………………………………………………… 119 任务一 运营策划………………………………………………………………………… 120 任务二 付费推广………………………………………………………………………… 134 任务三 直播推广………………………………………………………………………… 147 任务四 运营复盘………………………………………………………………………… 158 项目五 / 滞销品促销…………………………………………………… 175 任务一 促销策划………………………………………………………………………… 176 任务二 借助营销工具促销……………………………………………………………… 184 任务三 活动促销………………………………………………………………………… 197
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定价：¥59
作者：杨敏 卓勇编辑：杨育彪出版时间： 2024-08-28
本书面向我国畜牧业高质量发展重大需求，结合现代化、集约化养殖一线实际现状，将内容分为畜禽生产环境与应激防治技术、养殖场规划与设计技术、畜禽生产环境控制技术、养殖废弃物处理技术四大模块，共计16个项目，以模块→项目→任务进行编排，通过“知识树”将各类知识点连接，将环境因素影响畜禽健康和生产性能的基本规律、污染物调控与减排技术、养殖场废弃物综合处理措施等相关知识有机融合。 本书难度适宜、结构合理、实用性突出，充分考虑了畜牧业实际生产面临的突出问题，也满足了高职高专技能应用型人才培养目标。本书融合了课程思政要素，旨在培养“知农爱农”的新型人才，为推进农业现代和乡村振兴提供支撑。 本书可供高职高专院校和职业本科院校畜牧兽医类相关专业师生使用，也可供畜禽养殖一线从业人员参考。
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新形态教材"十四五"国规教材
什么是新形态教材?
定价：¥49
作者：杨陈慧 杨甲奇编辑：刘颖果出版时间： 2024-08-25
本书以建设工程程序为载体，将教学内容整合设计为6个学习模块。全书基于AI学习图谱构建内容体系，将整合内容以典型案例引入，以引导问题为线索，以任务完成为目标，将相关知识穿插在任务的完成过程中，力求做学结合，实现课程目标。 学习模块1“初识建设法规实务”主要建立该门课程的知识体系，初步认知建设法规所涉及的工作内容和流程，为进入后5个学习模块的训练作好准备。学习模块2至5按照建设工程程序要求和工作流程，由浅入深，由单一到综合进行设置，包括建设工程许可法律实务、建设工程发承包法律实务、建设工程安全管理法律实务、建设工程质量管理法律实务。学习模块6“建设工程相关法律实务”，介绍了与建设工程相关的公司、保险、税务、环境保护与节能、劳动保护等法律法规。 本书可作为高等职业院校建设工程管理、建筑工程技术、工程造价等专业的教学用书，也可作为相关技术人员的参考用书。
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新形态教材"十四五"国规教材
什么是新形态教材?
定价：¥58
作者：欧玲编辑：杨琪出版时间： 2024-08-20
Unit 1 Art and Education Creating: Project and Objectives Project: Produce a three-minute group video to introduce one of your university’s arts clubs. Module 1 Performing and Video Watching Digital Learning: A video clip about P Catholic Art Club Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: The Value of Art Education Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: What I Learned from the Drama Club Classroom Interaction Unit 2 Art and Great Times in History Creating: Project and Objectives Project: Write a column article about an artwork from an important historical period of China. Module 1 Performing and Video Watching Digital Learning: A video clip about La Marseillaise Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: Capturing History on the Silver Screen: The Power of Films to Depict Historical Moments Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: The Yellow River Cantata: A Symbol of Resilience and Historical Significance Classroom Interaction Unit 3 Art and Cultural Exchange Creating: Project and Objectives Project: Prepare a speech to share how Chinese and world arts have incorporated elements from other cultures and have mutual influences. Module 1 Performing and Video Watching Digital Learning: A video clip about how oud to pipa show us the cultural exchange in art Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: Exploring the Vibrant Tapestry of Cultural Fusion in Art Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: Experiencing Art at the Intersection of Cultures Classroom Interaction Unit 4 Art and Legendary Stories Creating: Project and Objectives Project: Submit tweets, telling a Chinese myth or legend in an artwork and its artistic achievement and influence. Module 1 Performing and Video Watching Digital Learning: A video clip about the tragic myth of Orpheus and Eurydice Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: Six Greek Myths You Should Know to Understand Art Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: Don’t Look Back? Orpheus and Eurydice Today Classroom Interaction Unit 5 Art and Gender Difference Creating: Project and Objectives Project: Present a Chinese female artist or a female figure’s path to artistic success in your own field of study. Module 1 Performing and Video Watching Digital Learning: A video clip about a female artist Lee Krasner Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: Why Have There Been No Great Women Artists? Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: Lee Krasner: Escaping the Shadow of Husband Jackson Pollock Classroom Interaction Unit 6 Art and Social Changes Creating: Project and Objectives Project: Write an English introduction for an artwork in an exhibition of significant artworks to celebrate the founding of People’s Republic of China. Module 1 Performing and Video Watching Digital Learning: A video clip about a street artist Banksy Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: Use the Arts’ Transformative Power for Social Change Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: The Problem We All Live With Classroom Interaction Unit 7 Art and Heroes Creating: Project and Objectives Project: Share video clips and images, along with some short paragraphs to describe an artwork in an online exhibition of Chinese art with the theme “Unveiling Heroic Tales in Chinese Art.” Module 1 Performing and Video Watching Digital Learning: A video clip about why hero stories matter Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: Ancient and Modern Concepts of Heroism Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: The Heroic Style: Beethoven’s Musical Revolution Classroom Interaction Unit 8 Art and Religion Creating: Project and Objectives Project: Participate in an online seminar about the mutual influences of art and religion by releasing a video with a written introduction about one artwork or art form, especially one Chinese artwork or art form. Module 1 Performing and Video Watching Digital Learning: A video clip about Michelangelo’s Sistine ceiling painting Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: The Inseparable Relationship of Art and Religion Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: Chan Painting—Chinese Religious Art Classroom Interaction
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新形态教材"十四五"国规教材
什么是新形态教材?
定价：¥58
作者：黄丽君 王绵绵编辑：杨琪出版时间： 2024-08-20
Unit 1 Art and Nature Creating: Project and Objectives Project: Post on the forum an English article on the expression of natural elements in art or on the relationship between art and nature. Module 1 Performing and Video Watching Digital Learning: A video clip about nature and the elements of art Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: Art Is the Imitation of Nature Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: Art Attempts to Bridge the Distance Between Humans and the Natural World Classroom Interaction Unit 2 Light and Shadow Creating: Project and Objectives Project: Create a poster for the parallel session of the Campus Art and Culture Festival— Light/Shadow Exhibition. Module 1 Performing and Video Watching Digital Learning: A video clip about Chinese shadow puppetry Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: The Beauty of Light and Shadow Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: The Meaning of Light in Art: Illuminating the Depths of Creativity Classroom Interaction Unit 3 Nature’s Colors Creating: Project and Objectives Project: Contribute to a special feature on a new media platform of China Fashion Week to present a traditional Chinese color. Module 1 Performing and Video Watching Digital Learning: A video clip guiding viewers to observe a tranquil waterfall Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: The Color of Nature Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: The Rich Meaning Within Traditional Chinese Colors Classroom Interaction Unit 4 Nature and Emotion Creating: Project and Objectives Project: Post a review on an art-database and fan-community website to comment on a Chinese artwork that conveys emotions through natural imagery. Module 1 Performing and Video Watching Digital Learning: A video clip about Caspar David Friedrich’s landscape paintings Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: Six Expressing the Sublime through Nature: How Romantic Artists Evoked Awe and Fear Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: A Review of the Ink-wash Anime “Feeling from Mountain and Water” Classroom Interaction Unit 5 Flowers Represented in Art Creating: Project and Objectives Project: Send an email to the committee of the Shanghai International Flower Exhibition to request participation as speakers at an upcoming salon. Module 1 Performing and Video Watching Digital Learning: A video clip about a water lily painting by the impressionist artist Claude Monet Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: A Brief History of Flowers in Western Art Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: Symbolic Meanings and Cultural Significance of Flowers Popular in Chinese Art Classroom Interaction Unit 6 Cultural Understanding of Landscapes Creating: Project and Objectives Project: Create a short video (with English subtitles) as the pilot preview clip for preparing an art documentary Between Shanshui and Landscape: Chinese and Western Arts. Module 1 Performing and Video Watching Digital Learning: A video clip about Wang Shimin’s landscape paintings Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: Landscape, Art and Culture Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: Hokusai and Debussy’s Evocations of the Sea Classroom Interaction Unit 7 Art and Humans in Nature Creating: Project and Objectives Project: Design and record an interview with an art historian who studies art history or history of film, photography or any kind of arts on the theme of “Art and Nature.” Module 1 Performing and Video Watching Digital Learning: A video clip about human beings’ relationship to nature Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: Humans in Nature Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: South African Artist Daniel Popper Creates Art Inspired by Life and Nature Classroom Interaction Unit 8 Art and Environmental Issues Creating: Project and Objectives Project: Prepare a virtual art exhibition with the theme on rural revitalization in China by selecting artworks online, writing descriptions for them and preparing a foreword and a conclusion for the virtual art exhibition. Module 1 Performing and Video Watching Digital Learning: A video clip about a Dutch ecological artist Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: The Art World’s Environmental Issues: Helping or Hurting the Cause? Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: Just Imagine: Virtual Exhibition Classroom Interaction
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新形态教材"十四五"国规教材
什么是新形态教材?
定价：¥58
作者：吕敏宏 杨洁编辑：安娜出版时间： 2024-08-20
Unit 1 Art and Cognition Creating: Project and Objectives Produce a three-minute group video to display how Chinese arts affect us. Module 1 Performing and Video Watching Digital Learning: Does Mozart Really Make You Smarter? Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: How does Art Affect Us? Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: How Music Benefits Our Brain Classroom Interaction? Unit 2 Art and Health and Wellness Creating: Project and Objectives Project: Create a short video introducing traditional Chinese arts and showcasing how the artworks reflect scenes of daily life. Module 1 Performing and Video Watching Digital Learning: An Introduction of Peter Bruegel’s Work Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: Art and Health and Wellness Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: Chinese Embroidery Classroom Interaction Unit 3 Art and the Experience of Beauty Creating: Project and Objectives Project: Prepare a presentation including a short video and a written introduction to the artwork, as well as your own analysis and suggestions on how to appreciate an artwork. Module 1 Performing and Video Watching Digital Learning: Beautiful Things Make Us Happy Module 2 Performing and Passage Reading Digital Learning: Why is Beauty Important to Us Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: Appreciating Beauty and Art Classroom Interaction Unit 4 Beauty of Men Creating: Project and Objectives Project: Do a poster presentation on how human beauty is presented in Chinese art. Module 1 Performing and Video Watching Digital Learning: Contemporary Art of Today: the Body Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: How Culture Influences Beauty Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: How Art can Change Our Perception of Beauty Online Classroom Interaction Unit 5 Art and the Promotion of Self-esteem Creating: Project and Objectives Project: Share online video clips and stories along with some short paragraphs to present what you think of self-esteem in your life and how significant it is for you. Module 1 Performing and Video Watching Digital Learning: Self-esteem Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: Leonardo da Vinci’s Key to Creativity Came Straight from Nature Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: Michelangelo: Mind of the Master Classroom Interaction Unit 6 Art and Morality Creating: Project and Objectives Project: Present a piece of Chinese artwork which has moral implications to help international students better understand the relationship between Chinese traditional art and morality. Module 1 Performing and Video Watching Digital Learning: Six Gentlemen of Ni Zan Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: Art as a Means to Moral Improvement Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: Characteristics Themes and Symbols in Chinese Art Classroom Interaction Unit 7 Museums and Art Creating: Project and Objectives Project: Use digital media forms (such as electronic posters, short videos, or other means of new media) to introduce a museum you like. Module 1 Performing and Video Watching Digital Learning: Museums Change Lives Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: Why We Need Museums Now More Than Ever Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: Beijing Palace Museum Classroom Interaction Unit 8 Art in Daily Life and Cultural Heritage Creating: Project and Objectives Project: Share online video clips or images, along with some short paragraphs to describe the intangible heritage in daily life which showcase the charm and the essence of art in the presented intangible cultural heritage in China. Module 1 Performing and Video Watching Digital Learning: Facial Mask Art of Peking Opera Classroom Interaction Module 2 Performing and Passage Reading Digital Learning: Intangible Heritage—Understanding Life’s Rhythms Classroom Interaction Module 3 Responding and Connecting: China Story Telling Digital Learning: Chinese Paper Cut Classroom Interaction
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定价：¥29
作者：黄敏 吴俊峰编辑：范春青出版时间： 2024-08-15
本书是高等职业教育建筑工程技术专业系列教材之一。内容包括以下5个部分：绪论，主要介绍装配式建筑的基本概念及发展状况；吊装设备，主要介绍吊装设备的分类和选择；建筑施工机械，主要介绍施工机械的作用和选择；预制构件的工厂制作、运输、堆放，主要介绍预制构件在工厂的制作过程、从工厂到施工现场的运输以及现场堆放的施工技术及要求；预制构件现场的吊装与连接，主要介绍预制构件现场吊装和施工的工艺及要求。 本书可作为高等职业教育土建施工类专业的教材，也可作为建筑工程施工人员培训学习的参考用书。
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定价：¥39.5
作者：江金波 舒伯阳 等编辑：尚东亮出版时间： 2024-07-23
本书由旅游策划基本原理、旅游战略及开发策划、旅游发展的要素策划3编组成，包括旅游策划的基础理论、旅游策划的战略与战术、旅游发展战略策划、旅游地形象策划、旅游营销策划、旅游景观创意策划以及旅游线路策划等12章内容。全书几乎涵盖了旅游策划的所有内容，突出案例分析与实践借鉴，极大地完善了旅游策划的知识结构和逻辑体系，具有体系创新、内容创新以及理论与实践高度融合等鲜明特色。本书适合大学本科旅游管理、酒店管理、会展管理等专业教学需要，也可作为旅游行业管理和旅游企业经营管理实践的案头工具。
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定价：¥49.5
作者：郭庆 杨诗 金保鹏编辑：顾丽萍出版时间： 2024-07-19
这是一本培养大学生创新创业意识，指导大学生创新创业的教材。本书突出“以学生为中心”，体现“做中学，学中做”，学校联合企业共同开发，企业人员深度参与，采用模块化设计、任务式教学的编写方法，共分为8个模块，24个学习任务。每个模块有明确的知识目标、能力目标、素质目标、引言、知识图谱和学习任务等内容，引导学生自主思考学习。每个任务点有具体的任务布置、任务准备、任务实施、情景导入、任务分析、课堂活动、云课堂等环节，引导学生全面掌握学习内容。全书收集了大量的创新创业案例，并结合每个任务设置了实践活动环节，引导学生积极参与理论学习和实践活动。 本书坚持立德树人为根本任务，可以作为高校创新创业教育的教材，也可以作为在职人员开展创新创业能力提升的培训教材。本书严格遵循教育教学规律，坚持“面向全体、注重引导、分类施教、结合专业、强化实践”的教学原则，坚持理论讲授与案例分析相结合、小组讨沦与角色体验相结合、经验传授与创业指导实践相结合，把知识传授和实践体验有机统一起来，充分调动学生学习的积极性、主动性和创造性，对学生提升创新创业能力有较强的指导意义。
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