高职高专商务英语系列教材
定价:¥59
作者:詹作琼 王济华编辑:陈亮 牟妮出版时间:2024-01-17
Chapter 1Mexican Culture Chapter 2Brazilian Culture Chapter 3French Culture Chapter 4Spanish Culture Chapter 5Russian Culture Chapter 6Polish Culture Chapter 7Iranian Culture Chapter 8Indian Culture Chapter 9Thai Culture Chapter 10Nigerian Culture Chapter 11An Introduction to Intercultural Communication Chapter 12Metaphors of Intercultural Communication Chapter 13Verbal Communication Chapter 14Nonverbal Communication Chapter 15 High Context and Low Context Chapter 16Hofstede’s Cultural Values Chapter 17Culture Shock Chapter 18Business Etiquette and Social Customs Chapter 19Intercultural Business Negotiation Chapter 20Intercultural Marketing
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定价:¥39
作者:崔玉梅编辑:牟妮出版时间:2021-10-14
Unit 1Welcoming GuestsUnit 2Dinner PartyUnit 3Business TravelUnit 4Company ProfileUnit 5Business ExhibitionUnit 6Products IntroductionUnit 7Business NegotiationUnit 8SightseeingUnit 9Cultural ExchangesUnit 10Business MeetingUnit 11Investment and PoliciesAppendicesAppendix ⅠKey and ScriptsAppendix ⅡGlossaryAppendix ⅢAn Introduction to Interpretation CertificatesReferences
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定价:¥32
作者:黄秋凤 曾密群编辑:牟妮出版时间:2021-09-23
Chapter 1 Overview of Public SpeakingChapter 2 Organizing a SpeechChapter 3 Delivering a SpeechChapter 4 Introducing Oneself and OthersChapter 5 Presenting a CompanyChapter 6 Presenting a ProductChapter 7 Celebrating the Company AnniversaryChapter 8 Speaking in Reception and FarewellChapter 9 Welcoming New StaffChapter 10 Presenting Annual ReportsAppendix I Suggested AnswersAppendix II Business English Speech SampleAppendix III Sentence Structures in a Business PresentationReference
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定价:¥39
作者:詹作琼 王济华编辑:牟妮出版时间:2021-01-09
文化差异的能力,使得学生能够客观地认识不同国家之间的文化差异,提高跨文化敏感度,得体合理地解决跨文化冲突。本书具有以下特色: 1. 本教材结构清晰,设计合理,各章有开篇的引文、学习目标、章节导读、案例导入、理论介绍部分配备丰富的练习、影片赏析、批判思维、小组活动项目、学习效果检测、网络自主学习、主题国家介绍环节。 2. 本教材选择的案例来源丰富,不仅包括欧美发达国家,也体现了与中国商务交往密切的南亚、中东、拉美等国家的例子。 3. 编写内容上采用模块的形式,每个单元以一个国家文化为主线,将商务文化交际理论与文化结合,显示文化的差异性,尤其侧重介绍与中国商务往来最多的中东、拉美和亚洲各国商务文化。 4. 每个模块配备的练习形式多样,包括案例分析、问卷调查、跨文化访谈、网络资料搜索,旨在培养高职学生的沟通能力、信息处理能力和批判思维能力,有利于提高学生的综合素质。 5. 影片欣赏环节设计针对90后学生的学习特点,突显立体性和趣味性,囊括了体现主要国家文化的电影,通过对电影的批判赏析增强学生的跨文化冲突分析和处理能力,进而全面提高学生的跨文化交际能力和跨文化敏感度。
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定价:¥60
作者:江晓东 谢家鑫 邬文婷编辑:张春花出版时间:2020-08-30
Unit One Part 1 Pictures and Charts Part 2 Listening and Speaking Conversation A Talking About Your College Life Conversation B Receiving a Patient Part 3 Reading Comprehension Text A Chemistry Is Life Text B Body Structure and Function Text C Life Process Unit Two Part 1 Pictures and Charts Part 2 Listening and Speaking Conversation A Introducing the Hospital Conversation B Consulting a Doctor Part 3 Reading Comprehension Text A You Are What You Eat Text B Common Cold Text C Pneumonia Unit Three Part 1 Pictures and Charts Part 2 Listening and Speaking Conversation A Introducing the Ward Conversation B Admitting a Patient Part 3 Reading Comprehension Text A CPR Text B Severe Acute Respiratory Syndrome Text C Bird Flu Unit Four Part 1 Pictures and Charts Part 2 Listening and Speaking Conversation A Physical Examination Conversation B In the Nurses’ Office Part 3 Reading Comprehension Text A Traditional Chinese Medicine Text B Cerebral Hemorrhage Text C Diabetes Mellitus Unit Five Part 1 Pictures and Charts Part 2 Listening and Speaking Conversation A Collecting Medical History Conversation B Administering Medications Part 3 Reading Comprehension Text A CT Text B Peptic Ulcer Text C Acute Kidney Failure Unit Six Part 1 Pictures and Charts Part 2 Listening and Speaking Conversation A Preoperative Instruction Conversation B Preoperative Nursing Part 3 Reading Comprehension Text A Overuse of Antibiotics Text B Appendicitis Text C Constipation Unit Seven Part 1 Pictures and Charts Part 2 Listening and Speaking Conversation A Morning Shift Report Conversation B Postoperative Nursing Discussion Part 3 Reading Comprehension Text A Give Me a Break Text B First Aid Text C Bone Fracture Unit Eight Part 1 Pictures and Charts Part 2 Listening and Speaking Conversation A Health Instruction Conversation B Enema Part 3 Reading Comprehension Text A Florence Nightingale Text B Leukemia Text C AIDS Unit Nine Part 1 Pictures and Charts Part 2 Listening and Speaking Conversation A Discharge Conversation B Health Education Part 3 Reading Comprehension Text A Childhood Obesity Text B Obesity Text C Stress Unit Ten Part 1 Pictures and Charts Part 2 Listening and Speaking Conversation A Administration of Medication Conversation B Intravenous Therapy Part 3 Reading Comprehension Text A Attention to Mental Health Text B Coronary Heart Disease Text C Hypertension Appendices 1. Commonly Used Medical Terms 2. Commonly Used Medical Word-building Elements 3. Medical Abbreviations 4. Scripts of Conversation B 5. Text Translation 6. Word Learning Booster 7. Vocabulary
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定价:¥39
作者:潘小波 李楠楠编辑:安娜出版时间:2017-10-23
《英语晨读之声》主体部分由六个章节构成。第一章以生命与时间为主题,第二章以品德与理想为主题,第三章以就业与创业为主题,第四章以自然与见闻为主题,第五章以佳作与欣赏为主题,第六章以社会与未来为主题。为激发读者的阅读兴趣与好奇心,每一篇文章前编写了导读,文章后设立词汇注释栏目,有利于读者在语境中理解和巩固所学词汇,参考译文有利于学习者进行翻译练习,精彩回味和读后说说有利于学生巩固理解和读后产出。同时,本书附录还收集了中英文对照名言警句,精选了中外名家名言、中外民俗谚语以及部分当代经典电影台词作为拓展材料。
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定价:¥34
作者:崔玉梅编辑:李懿出版时间:2015-10-26
本书是面向高职商务英语专业的口译教材,体现了口译理论与实践相结合、针对性与通用性相结合、真实性与时效性相结合的特点,全书分为十一章,系统、概要地介绍了口译的性质、特点、标准、过程、类型以及跨文化意识等专题知识,并在商务活动中的具体语境下展开实践,适合具有一定英语基础的高职商务英语专业学生使用。
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