Chapter 1 Introduction to Western Rhetorics ……………… 1
1.1 Definitions of Rhetoric ……………………………………………………………2
1.2 The Rhetorical Discourse …………………………………………………………5
1.3 A Brief History of Western Rhetorics ……………………………………………7
Chapter 2 Classical Greek Rhetoric …………………………… 18
2.1 Classical Greek Rhetoric before Aristotle ……………………………………… 19
2.2 The Sophists …………………………………………………………………… 33
2.3 The Rhetoric of Aristotle ……………………………………………………… 57
Chapter 3 Ancient Roman Rhetoric ………………………… 129
3.1 The Background of Ancient Roman Rhetoric …………………………………129
3.2 Rhetorica ad Herennium: The Hellenistic Rhetoric ……………………………132
3.3 Cicero: The Most Accomplished Ancient Roman Rhetorician …………………139
3.4 Quintilian: The Most Sophisticated Pedagogy for Rhetorical Education ……212
Chapter 4 Rhetoric in the Middle Ages …………………… 277
Major Trends in Medieval Rhetoric …………………………………………………278
Chapter 5 Rhetoric in the Renaissance …………………… 282
5.1 Major Trends of Rhetorics in the Renaissance …………………………………283
5.2 Desiderius Erasmus (1467—1536) : On Copia ………………………………285
5.3 Peter Ramus (1515—1572): Arguments in Rhetoric against Quintilin ………… 319
5.4 Thomas Wilson (1523—1581): The Arte of Rhetorique ……………………… 332
5.5 Francis Bacon (1561—1626): The Advancement of Learning ………………… 378
Chapter 6 Rhetoric in the Enlightenment Era …………… 459
6.1 The Enlightenment Rhetoric in the 17th Century ………………………………459
6.2 John Locke (1632—1706): The Imperfection of Language and Rhetoric ……463
6.3 Overview of the 18th Century Rhetoric ………………………………………466
6.4 Thomas Sheridan (1719—1788): A Course of Lectures on Elocution …………473
6.5 Hugh Blair (1718—1800): Lectures on Rhetoric and Belles Lettres …………506
6.6 The Scientific Rhetoric of George Campbell (1719—1796) ……………………559
Chapter 7 The 19th Century Rhetorics …………………… 641
7.1 Major Trends of Rhetorical Theories in the 19th Century ……………………641
7.2 Richard Whately (1787—1863): Elements of Rhetoric ………………………650
Chapter 8 Rhetoric in the 20th Century …………………… 700
8.1 Major Trends in the 20th Century ………………………………………………700
8.2 I. A. Richards (1893—1979): The Philosophy of Rhetoric ……………………708
8.3 Kenneth Burke (1897—1993): The Rhetoric of Motives ………………………728
8.4 Chaïm Perelman (1912—1984): A New Rhetoric ………………………………824