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商务英语阅读3
ISBN:978-7-5624-9603-8
新时代商务英语专业系列教材
作者:贺云
编辑:李懿
字数(千):431 页数:266 印次:1-1
开本:16开  平装
出版时间: 2016-05-09
定价:¥39

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内容简介

本书为商务英语系列教材中商务英语阅读系列的第三册,在内容上注重英语阅读技能与商务基础知识的并重,同时兼顾跨文化交际意识的培养。全书共十二单元,内容主要涉及公司管理层如何激发员工效率和员工如何实现自身价值最大化两个方面,可供读者在提高英语阅读技能的同时提升自身的职场素质,适合商务英语专业学生或国际商务领域的读者使用。

目录

Unit 1College Internships
Part  IThemeBased Reading
Text AThe Importance of Internships to College Students
Text BBeating the Big City Lights for Tech Recruitment
Part  IIReading Skills
Reading Strategies—How to Read Textbooks, Essays and Novels
Part  IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze

Unit 2Motivating People
Part  IThemeBased Reading
Text AWhat People Want from Work: Motivation
Text BMotivating People: Getting Beyond Money
Part IIReading Skills
Denotation and Connotation
Part  IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze

Unit 3Organization
Part  IThemeBased Reading
Text AThe Six Defining Traits of the Successful 21st Century Organization
Text BRenewal Ability of Organizations
Part  IIReading Skills
Making Inferences
Part  IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze

Unit 4Career
Part  IThemeBased Reading
Text ACareer Development
Text BHow to Start Thinking About a Career Change
Part  IIReading Skills
Figurative Language
Part  IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze

Unit 5Job Satisfaction
Part  IThemeBased Reading
Text AImprove Your Employees’ Job Satisfaction
Text BHow to Keep APlayers Productive
Part  IIReading Skills
Distinguishing Between Facts and Opinions
Part  IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze

Unit 6Business Competition
Part  IThemeBased Reading
Text ACompetition
Text BEconomic Competition
Part  IIReading Skills
Techniques that Twist the Truth
Part  IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze

Unit 7Promotion
Part  IThemeBased Reading
Text AConsumer Sales Promotion
Text BHow to Make Attractive Promotions
Part  IIReading Skills
Identifying the Author’s Purpose
Part  IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze

Unit 8Business Leadership
Part  IThemeBased Reading
Text AThe Real Leadership Lessons of Steve Jobs
Text BHow Should Managers Lead Their Organization?
Part  IIReading Skills
Identifying the Author’s Viewpoint
Part  IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze

Unit 9Management Style
Part  IThemeBased Reading
Text AChoosing a Managerial Style of Your Own
Text BMicrosoft Enters Middle Age
Part  IIReading Skills
Identifying the Author’s Tone
Part  IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze

Unit 10Crisis Management
Part  IThemeBased Reading
Text ABusiness Crisis
Text BHow to Resolve a Crisis
Part  IIReading Skills
Drawing Conclusions and Predicting Outcomes
Part  IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze

Unit 11Ecommerce
Part  IThemeBased Reading
Text AAn Introduction to Ecommerce
Text BThe Alibaba Phenomenon
Part  IIReading Skills
Summarizing
Part  IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze

Unit 12The Evolution of Business
Part  IThemeBased Reading
Text AThe Evolution of Business in the United States
Text BA Short History of American Business
Part  IIReading Skills
Types of Reading Comprehension Questions
Part  IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze

Vocabulary