第1章 商业信函写作(Business Letter Writing)
1.1 商业信函的写作原则
1.2 商业信函的要素
1.3 商业信函的格式
1.4 商函的信封写法
第2章 建立商贸关系(Establishing a Business Relationship)
2.1 Seeking the Possibilities of Establishing a Business Relationship
2.2 Agreeing to Establish Business Relations
2.3 Voluntary Trade Letter
2.4 Trying to Resume Business Relations
2.5 Hoping to Set up Business Relations
课文参考译文
第3章 资信调查(Status Enquiries)
3.1 Status Enquiry
3.2 Favorable Reply
3.3 Unfavorable Reply
3.4 Apologizing for Not Supplying Definite Opinion
3.5 Inquirying about Financial Standing
3.6 Replying to the Enquiry
课文参考译文
第4章 询盘及答复(Inquiries and Replies)
4.1 Letters of Inquiry
4.2 Replies to the Inquiry
Trade Talks
课文参考译文
第5章 发盘与还盘(Offer and Counter-offer)
5.1 Offer
5.2 Counter-offer
5.3 Acceptance
5.4 Asking for Discount
5.5 A Non-Firm Offer
5.6 A Firm Offer
5.7 A Counter-offer
Trade Talks
课文参考译文
第6章 促销(Sales Promotion)
6.1 Sales Letter
6.2 Announcing New Products and Service Sold
6.3 Hoping Guest Come Again
6.4 The Reviver
Trade Talks
课文参考译文
第7章 订货及其履行(Orders and Execution)
7.1 Order Letters
7.2 Acknowledgment
7.3 Confirming an Order
7.4 Declining Ordered Price
7.5 Rejecting Buyer's Delivery Terms
7.6 Urging Shipment
7.7 Reply to the Letter of Urging Shipment
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第8章 支付条款(Terms of Payment)
8.1 Application Form for Credit
8.2 Insisting on L/C Psyment
8.3 Agteeing to L/C Payment
8.4 AsKing for More Discount
8.5 Rejecting More Discount
Trade Talks
课文参考译文
第9章 信用证的建立与修改(Establishment and Amendment of L/C)
9.1 Advising Establishment of L/C
9.2 Urging Establishment of L/C
9.3 Asking for L/C Amendment
9.4 Asking for Extension of L/C
9.5 Advice of Extension of L/C
9.6 Refusing Credit Amendment
9.7 Advice of Amendment of L/C
9.8 Advising Cancellation of Contract on Non-establishment
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第10章 装运(Shipment)
10.1 Shipping Instructions
10.2 Urging Earlier Shipment
10.3 Proposing Partial Shipment
10.4 Shipping Advice
10.5 Urging Shipping Advice
10.6 Apology for Delay in Shipment
Trade Talks
附1:装运提单式样
附2:品质检验证书式样
附3:发票式样
附4:原产地证明书式样
课文参考译文
第11章 保险(Insurance)
11.1 Applying for Insurance
11.2 Replying to a Request for Insurance
11.3 Asking for Additional Insurance
11.4 Replying to a Request for Excessive Insurance
11.5 About Marine Insurance Policy
11.6 The Definition of Insurance Policy
11.7 The Main Contents of Insurance Documents
11.8 Insurance Policy Stipulated in a L/C
Trade Talks
课文参考译文
第12章 索赔(Claim)
12.1 Ciaim for Inferior Quality
12.2 Rejecting the Claim(Repudiation of Claim)
12.3 Proposing Settlement by Arbitration
12.4 on Award of Arbitration
12.5 Aceepting Complaint
12.6 Agreeing to Pay the Claim
12.7 Lodging a Claim with Carrier
12.8 Agreeing to Settlement
Trade Talks
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第13章 电子商务(E-commerce)
13.1 Development of E-commerce
13.2 Definition and Application of E-commerce
13.3 Benefits of E-commerce
13.4 Basic Models of E-business
13.5 Tyoical Process of an Online Shopping
13.6 Challenges and Their Solutions for E-business
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第14章 代理(Agency)
14.1 Applying for Sales Agency
14.2 An Unfavorable Reply
14.3 Accepting Proposal for Sole Agency
14.4 Sole Agency Agreement
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第15章 招标与投标(Tendering)
15.1 Introduction to Tendering
15.2 A Tender Notice
15.3 A Letter of Inviting Tenders
15.4 A Response to the Invitation of Tenders
Trade Talks
课文参考译文
第16章 补偿贸易与加工贸易(Compensation Trade and Assembly Processing)
16.1 Three Supplies and One Compensation
16.2 A Compensation Trade Letter
16.3 Processing With the Supplied Materials
Trade Talks
课文参考译文
第17章 和资(Joint Venture)
17.1 Study on Joint Venture
17.2 Joint Venture Contract
17.3 Talking about the Proportion of Investment
17.4 Joint Letter of Intention
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第18章 仲裁(Arbitration)
18.1 Trade Talks
18.2 Application for Arbitration
18.3 Statement of the Defendant's Case
18.4 F.T Arbitration Commission Award
课文参考译文
附录1 国际贸易常用语150词
附录2 国际贸易缩略语200词
参考文献