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现代商务英语
ISBN:7-5624-2666-X/H
工商管理、市场营销本科系列教材
作者:王 渊
编辑:梁 涛
字数(千):292 页数:247 印次:1-2
开本:16开  平装
出版时间: 2005-07-22
定价:¥19

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内容简介

本书内容涉及国际贸易中各主要环节和交易方式:商务写作、贸易关系的建立、资信调查、询盘、报盘与还盘、促销、订货、支付、信用证的开立与修改、装运、保险、索赔、电子商务、代理、招标与投标、补偿贸易、合资与仲裁。此外,还附有国际贸易常用语150词、缩略语200词。全书内容翔实,结构新颖。为了与WTO接轨,特别新增了电子商务和商务谈判。课后附有注释、有用表达及课文参考译文。本书可用作大专院校经济、管理专业本、专科教材及外贸从业人员的参考书。

目录
第1章 商业信函写作(Business Letter Writing) 1.1 商业信函的写作原则 1.2 商业信函的要素 1.3 商业信函的格式 1.4 商函的信封写法   第2章 建立商贸关系(Establishing a Business Relationship) 2.1 Seeking the Possibilities of Establishing a Business Relationship 2.2 Agreeing to Establish Business Relations 2.3 Voluntary Trade Letter 2.4 Trying to Resume Business Relations 2.5 Hoping to Set up Business Relations 课文参考译文   第3章 资信调查(Status Enquiries) 3.1 Status Enquiry 3.2 Favorable Reply 3.3 Unfavorable Reply 3.4 Apologizing for Not Supplying Definite Opinion 3.5 Inquirying about Financial Standing 3.6 Replying to the Enquiry 课文参考译文   第4章 询盘及答复(Inquiries and Replies) 4.1 Letters of Inquiry 4.2 Replies to the Inquiry Trade Talks 课文参考译文   第5章 发盘与还盘(Offer and Counter-offer) 5.1 Offer 5.2 Counter-offer 5.3 Acceptance 5.4 Asking for Discount 5.5 A Non-Firm Offer 5.6 A Firm Offer 5.7 A Counter-offer Trade Talks 课文参考译文   第6章 促销(Sales Promotion) 6.1 Sales Letter 6.2 Announcing New Products and Service Sold 6.3 Hoping Guest Come Again 6.4 The Reviver Trade Talks 课文参考译文   第7章 订货及其履行(Orders and Execution) 7.1 Order Letters 7.2 Acknowledgment 7.3 Confirming an Order 7.4 Declining Ordered Price 7.5 Rejecting Buyer's Delivery Terms 7.6 Urging Shipment 7.7 Reply to the Letter of Urging Shipment 课文参考译文    第8章 支付条款(Terms of Payment) 8.1 Application Form for Credit 8.2 Insisting on L/C Psyment 8.3 Agteeing to L/C Payment 8.4 AsKing for More Discount 8.5 Rejecting More Discount Trade Talks 课文参考译文    第9章 信用证的建立与修改(Establishment and Amendment of L/C) 9.1 Advising Establishment of L/C 9.2 Urging Establishment of L/C 9.3 Asking for L/C Amendment 9.4 Asking for Extension of L/C 9.5 Advice of Extension of L/C 9.6 Refusing Credit Amendment 9.7 Advice of Amendment of L/C 9.8 Advising Cancellation of Contract on Non-establishment 课文参考译文    第10章 装运(Shipment) 10.1 Shipping Instructions 10.2 Urging Earlier Shipment 10.3 Proposing Partial Shipment 10.4 Shipping Advice 10.5 Urging Shipping Advice 10.6 Apology for Delay in Shipment Trade Talks 附1:装运提单式样 附2:品质检验证书式样 附3:发票式样 附4:原产地证明书式样 课文参考译文   第11章 保险(Insurance) 11.1 Applying for Insurance 11.2 Replying to a Request for Insurance 11.3 Asking for Additional Insurance 11.4 Replying to a Request for Excessive Insurance 11.5 About Marine Insurance Policy 11.6 The Definition of Insurance Policy 11.7 The Main Contents of Insurance Documents 11.8 Insurance Policy Stipulated in a L/C Trade Talks 课文参考译文   第12章 索赔(Claim) 12.1 Ciaim for Inferior Quality 12.2 Rejecting the Claim(Repudiation of Claim) 12.3 Proposing Settlement by Arbitration 12.4 on Award of Arbitration 12.5 Aceepting Complaint 12.6 Agreeing to Pay the Claim 12.7 Lodging a Claim with Carrier 12.8 Agreeing to Settlement Trade Talks 课文参考译文   第13章 电子商务(E-commerce) 13.1 Development of E-commerce 13.2 Definition and Application of E-commerce 13.3 Benefits of E-commerce 13.4 Basic Models of E-business 13.5 Tyoical Process of an Online Shopping 13.6 Challenges and Their Solutions for E-business 课文参考译文   第14章 代理(Agency) 14.1 Applying for Sales Agency 14.2 An Unfavorable Reply 14.3 Accepting Proposal for Sole Agency 14.4 Sole Agency Agreement 课文参考译文   第15章 招标与投标(Tendering) 15.1 Introduction to Tendering 15.2 A Tender Notice 15.3 A Letter of Inviting Tenders 15.4 A Response to the Invitation of Tenders Trade Talks 课文参考译文   第16章 补偿贸易与加工贸易(Compensation Trade and Assembly Processing) 16.1 Three Supplies and One Compensation 16.2 A Compensation Trade Letter 16.3 Processing With the Supplied Materials Trade Talks 课文参考译文   第17章 和资(Joint Venture) 17.1 Study on Joint Venture 17.2 Joint Venture Contract 17.3 Talking about the Proportion of Investment 17.4 Joint Letter of Intention 课文参考译文   第18章 仲裁(Arbitration) 18.1 Trade Talks 18.2 Application for Arbitration 18.3 Statement of the Defendant's Case 18.4 F.T Arbitration Commission Award 课文参考译文 附录1 国际贸易常用语150词 附录2 国际贸易缩略语200词   参考文献