第1章商业信函写作(Business Letter Writing)

1.1商业信函的写作原则

1.2商业信函的要素

1.3商业信函的格式

1.4商业信函的信封写法

课文参考译文(略)

第2章建立商贸关系(Establishing a Business Relationship)

2.1Seeking the Possibilities of Establishing a Business Relationship

2.2Agreeing to Establish Business Relations

2.3Voluntary Trade Letter

2.4Trying to Resume Business Relations

2.5Hoping to Set up Business Relations

课文参考译文

第3章资信调查(Status Enquiries)

3.1Status Enquiry

3.2Favorable Reply

3.3Unfavorable Reply

3.4Apologizing for Not Supplying Definite Opinion

3.5Inquiring about Financial Standing

3.6Replying to the Enquiry

课文参考译文

第4章询盘及答复(Inquiries and Replies)

4.1Letters of Inquiry

4.2Replies to the Inquiry

Trade Talks

课文参考译文

第5章发盘与还盘(Offer and Counteroffer)

5.1Offer

5.2Counteroffer

5.3Acceptance

5.4Asking for Discount

5.5A NonFirm Offer

5.6A Firm Offer

5.7A Counteroffer

Trade Talks

课文参考译文

第6章促销(Sales Promotion)

6.1Sales Letter

6.2Announcing New Products and  Aftersale Service

6.3Hoping Guests Come Again

6.4The Reviver

Trade Talks

课文参考译文

第7章订货及其履行(Orders and Execution)

7.1Order Letters

7.2Acknowledgment

7.3Confirming an Order

7.4Declining Ordered Price

7.5Rejecting Buyers Delivery Terms

7.6Urging Shipment

7.7Replying to the Letter of Urging Shipment

Trade Talks

课文参考译文

第8章支付条款(Terms of Payment)

8.1Application Form for Credit

8.2Insisting on L/C Payment

8.3Agreeing to L/C Payment

8.4Asking for More Discount

8.5Rejecting More Discount

Trade Talks

课文参考译文

第9章信用证的建立与修改(Establishment and Amendment of L/C)

9.1Advising Establishment of L/C

9.2Urging Establishment of L/C

9.3Asking for L/C Amendment

9.4Asking for Extension of L/C

9.5Advice of Extension of L/C

9.6Refusing Credit Amendment

9.7Advice of Amendment of L/C

9.8Advising Cancellation of Contract on Nonestablishment

课文参考译文

第10章装运(Shipment)

10.1Shipping Instructions

10.2Urging Earlier Shipment

10.3Proposing Partial Shipment

10.4Shipping Advice

10.5Urging Shipping Advice

10.6Apology for Delay in Shipment

Trade Talks

课文参考译文

第11章保险(Insurance)

11.1Applying for Insurance

11.2Replying to a Request for Insurance

11.3Asking for Add