Unit 1  Electronic Commerce Theory
Text A  Overview of Electronic Commerce
Text B  Advantages And Disadvantages of Electronic Commerce
Unit 2  Electronic Business Model
Text A  Nine Business Models On The WEB
Text B  A Case: the success of Taobao in China
Unit 3  Advertising Strategies
Text A   Advertising Methods on the Web
Text B  Advertisement Strategies
Unit 4  Electronic Marketing Structure and Direct Marketing
Text A  Overview of Electronic Marketing Structure
Text B  Direct Marketing
Unit 5  Electronic Commerce Payment
Text A  Electronic Money and Internet Bank
Text B  E-commerce Payment System
Unit 6  Internet and Protocols
Text A  Computer  Networks
Text B  The TCP/IP Protocol Suite
Unit 7  Supply Chain and Logistics
Text A  Supply Chain and Logistics in Electronic Commerce
Text B  The Logistics Gaps in China
Unit 8  Electronic Commerce Security
Text A  Electronic Commerce Security Technology
Text B  A Case: Bibliofind Company
Unit 9  Security Issues in Electronic Commerce
Text A   Internet E-Commerce Security
Text B  Creating and maintaining Brands on the Web
Unit 10   Issues in The Law of E-Commerce
Text A  The Law of E-Commerce
Text B  Other Legal Issues
Unit 11  Economics of Electronic Commerce
Text A  Interaction of Economics and E-commerce
Text B  E-Commerce Changes the Economics of Research
Unit 12  Electronic Commerce and Information Economy
Text A  The Evolving Information Economy
Text B  The Information Economy and Competitive Advantage of Enterprises
Unit 13  Application of E-commerce
Text A  Application of E-commerce in Enterprise
Text B  The Cases of Harley-Davidson and GE
Unit 14   Mobile Business
Text A  Mobile Payment
Text B  A Case ---Paypal
Unit 15 Electronic Commerce Management
Text A  Electronic Commerce Strategies
Text B  Designing Trust into Online Experiences
Unit 16  Group buying and how it works
Text A  Group buying
Text B  Does Group-Shopping Work?
Further Reading: E-commerce 2009