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商务英语阅读1
ISBN:978-7-5624-9029-6
商务英语专业系列教材
作者:贺云
编辑:李懿
字数(千):258 页数:214 印次:1-3
开本:16开  平装
出版时间: 2022-07-10
定价:¥49
内容简介

    本书为商务英语系列教材中商务英语阅读系列的第一册,在内容上注重英语阅读技能与商务基础知识的并重,同时兼顾跨文化交际意识的培养。全书共十二单元,内容涉及商务概览、公司基础知识、公司管理基础知识、企业文化等多个方面,可供读者在提高英语阅读技能的同时了解基本的商务知识,适合商务英语专业基础阶段学生和初涉国际商务领域的读者使用。

目录

Unit 1 Understanding Business
Part I Theme-Based Reading
  Text A The Meaning of “Business”
  Text B Factors of Production
Part II Reading Skills
Basic Ideas About Reading
Part III Reading Practice
Section A Reading Comprehension
Section B Blanked Cloze

Unit 2 Companies
Part I Theme-Based Reading
  Text A The Companies Around Us
  Text B Private Companies and Public Companies
Part II Reading Skills
Dictionary Use
Part III Reading Practice
Section A Reading Comprehension
Section B Blanked Cloze

Unit 3 Time Management
Part I Theme-Based Reading
  Text A Control of Your Life Starts with Planning
  Text B Making the Most of Priorities
Part II Reading Skills
Word Part Clues to Meaning: Important Prefixes
  Part III Reading Practice
Section A Reading Comprehension
Section B Blanked Cloze

Unit 4 Business Communication
Part I Theme-Based Reading
  Text A Successful Business Communication—It Starts at the Beginning
  Text B Effective Communication
Part II Reading Skills
Word Part Clues to Meaning: Important Roots
Part III Reading Practice
Section A Reading Comprehension
Section B Blanked Cloze

Unit 5 People
Part I Theme-Based Reading
  Text A Bill Gates
  Text B Fourteen Character Traits of a Good Businessperson
Part II Reading Skills
Word Part Clues to Meaning: Important Suffixes
  Part III Reading Practice
Section A Reading Comprehension
Section B Blanked Cloze

Unit 6 Job Interviews
Part I Theme-Based Reading
  Text A Do’s and Don’ts of Interviews
  Text B How to Be a Compelling Candidate Who Stands out in the Crowd
Part II Reading Skills
Context Clues to Word Meaning
Part III Reading Practice
Section A Reading Comprehension
Section B Blanked Cloze

Unit 7 Culture
Part I Theme-Based Reading
  Text A Corporate Culture
  Text B Knowing About Cultural Differences
Part II Reading Skills
Reading by Phrase
  Part III Reading Practice
Section A Reading Comprehension
Section B Blanked Cloze

Unit 8 Products
Part I Theme-Based Reading
  Text A Aspects of Products
  Text B Too Many Recalls
Part II Reading Skills
Understanding Topics
  Part III Reading Practice
Section A Reading Comprehension
Section B Blanked Cloze

Unit 9 Brands
Part I Theme-Based Reading
  Text A What Is a Brand?
  Text B A Smiling War
Part II Reading Skills
Predicting
Part III Reading Practice
Section A Reading Comprehension
Section B Blanked Cloze

Unit 10 Business Success
Part I Theme-Based Reading
  Text A Seven Habits of Business Success
  Text B www.Yahoo.com
Part II Reading Skills
Finding the Stated Main Idea
Part III Reading Practice
Section A Reading Comprehension
Section B Blanked Cloze

Unit 11 Starting a New Business
Part I Theme-Based Reading
  Text A Please Turn to Chapter 11
  Text B The Beanie Baby Business
Part II Reading Skills
Finding Main Ideas: Implied Main Ideas
Part III Reading Practice
Section A Reading Comprehension
Section B Blanked Cloze

Unit 12 Creativity
Part I Theme-Based Reading
  Text A Creativity at the Workplace
  Text B Creativity of the Internet Era
Part II Reading Skills
Making Outlines
Part III Reading Practice
Section A Reading Comprehension
Section B Blanked Cloze

Vocabulary

References