Unit 1Business Relationship 1
Part ⅠTheme-Based Reading1
Text ABuilding Better Business Relationships1
Text BThe Art of Business Relationships Through Social Media7
Part ⅡReading Skills14
Assessing the Author’s Reliability14
Part ⅢReading Practice 16
Section AReading Comprehension16
Section BBanked Cloze22
Unit 2Business Ethics24
Part ⅠTheme-Based Reading24
Text AEthics at Work: Are Women Generally More Ethical than Men in the Workplace?24
Text BThe Benefits of Corporate Social Responsibility will Move You to Act30
Part ⅡReading Skills37
Activating Prior Knowledge37
Part ⅢReading Practice 39
Section AReading Comprehension39
Section BBanked Cloze44
Unit 3Innovation 46
Part ⅠTheme-Based Reading 46
Text AWhy Is It Hard to Innovate46
Text BFood Shopping Online Turns to Unready Meals on Wheels52
Part ⅡReading Skills 57
Schema57
Part ⅢReading Practice 59
Section AReading Comprehension59
Section BBanked Cloze65
Unit 4Big Ideas 67
Part ⅠTheme-Based Reading 67
Text AIdeas ReinvenTED67
Text BHow Far Can Amazon Go?74
Part ⅡReading Skills 80
Idiomatic Language in Business English80
Part ⅢReading Practice 82
Section AReading Comprehension82
Section BBanked Cloze88
Unit 5Conflict 90
Part ⅠTheme-Based Reading 90
Text AKnowing about Conflict in the Workplace90
Text BHow to Handle Conflict in the Organization97
Part ⅡReading Skills 103
Evaluating Internet Information103
Part ⅢReading Practice 105
Section AReading Comprehension105
Section BBanked Cloze112
Unit 6Pilot Free Trade Zone 114
Part ⅠTheme-Based Reading 114
Text ASH PFTZ: A New Era of Opening-up and Reform in China114
Text BShanghai Free Trade Zone: The Next Shenzhen?121
Part ⅡReading Skills 127
Interpreting Visual Information127
Part ⅢReading Practice 131
Section AReading Comprehension131
Section BBanked Cloze138
Unit 7Raising Finance 140
Part ⅠTheme-Based Reading 140
Text AFinancing a Start-up Business: Methods of Raising Capital140
Text BRaising Capital: Equity vs. Debt147
Part ⅡReading Skills 153
Visual Information: Pie/Circle charts153
Part ⅢReading Practice 158
Section AReading Comprehension158
Section BBanked Cloze166
Unit 8Big Data 168
Part ⅠTheme-Based Reading 168
Text ABig Data: The Management Revolution168
Text BData Scientist: The Sexiest Job of the 21st Century175
Part ⅡReading Skills 180
Visual Information: Line Graphs180
Part ⅢReading Practice 184
Section AReading Comprehension184
Section BBanked Cloze190
Unit 9Mergers and Acquisitions 192
Part ⅠTheme-Based Reading 192
Text ABasics about Mergers and Acquisitions192
Text BGlobal M&A Activity up 47% in 2014198
Part ⅡReading Skills 205
Visual Information: Bar Charts205
Part ⅢReading Practice 209
Section AReading Comprehension209
Section BBanked Cloze215
Unit 10Customer Service 217
Part ⅠTheme-Based Reading 217
Text ABalancing Customer Service and Satisfaction217
Text BThe Customer Support Hierarchy of Needs225
Part ⅡReading Skills 233
Visual Information: Tables233
Part ⅢReading Practice 236
Section AReading Comprehension236
Section BBanked Cloze242
Unit 11The Basics of Investing 244
Part ⅠTheme-Based Reading 244
Text AWhy Do People Invest?244
Text BThe Pros and Cons of the Five Basic Investments250
Part ⅡReading Skills 257
Visual Information: Flow Charts257
Part ⅢReading Practice 260
Section AReading Comprehension260
Section BBanked Cloze266
Unit 12Problem Solving 267
Part ⅠTheme-Based Reading 267
Text AProblem Solving (Ⅰ)267
Text BProblem Solving (Ⅱ)274
Part ⅡReading Skills 281
Previewing Long Material281
Part ⅢReading Practice 282
Section AReading Comprehension282
Section BBanked Cloze290
Vocabulary292