当前位置:首页 > 图书中心 > 教材 > 本科生教材 > 高级商务英语教程2(含1光盘)
高级商务英语教程2(含1光盘)
ISBN:978-7-5689-0099-7
商务英语专业系列教材
作者:白桦
编辑:杨敬 冯玲
字数(千):417 页数:259 印次:1-2
开本:16开  平装
出版时间: 2018-03-29
定价:¥49
内容简介

《高级商务英语教程2》的课文均取材于国内外权威报纸杂志,体现了世界范围内商务活动日新月异的变化。本教材的编写目的是:在进一步提升高年级学生实际语言运用能力和国际商务领域中的跨语言、跨文化、跨学科的交际能力的同时,重在培养学生针对现实商务活动和话题独立分析、解决问题的能力。
教材的各个环节实现了英语语言技能训练与商务专业知识学习的交叉与融合。该教材共12个单元,每个单元分为Preview Activities, Intensive Reading, Supplementary Reading三大部分。各单元内容分别涉及以下话题:商业伦理、文化创意产业、商界领袖、投资与风险管理、避税天堂与企业逃税、众筹、并购、电子商务、变革管理、企业与气候变化、中国的创造力、一带一路。
本教材适合于商务英语专业或英语专业(商务方向)大三学生使用,也可作为英语爱好者和从事国际商贸活动人士的参考教材。

目录

Unit 1Business Ethics
Part IPreview Activities
Part IIIntensive Reading
Text AValley of the Dudes
Part IIISupplementary Reading
Text BBusiness Values and Ethics in China—a Problem for International Companies?


Unit 2Cultural and Creative Industry
Part IPreview Activities
Part IIIntensive Reading
Text AThe UKs Challenges and Recommendations in Investing in the Cultural and
Creative Industries Ecosystem
Part IIISupplementary Reading
Text BHong Kongs Arts, Culture and Creative Industries

Unit 3Business Leaders
Part IPreview Activities
Part IIIntensive Reading
Text AA Chinese Torchbearer
Part IIISupplementary Reading
Text BSamsung, The Soft Succession

Unit 4Investment and Risk Management
Part IPreview Activities
Part IIIntensive Reading
Text AInvesting Agriculture
Part IIISupplementary Reading
Text BAstounding Claims

Unit 5Tax Haven and Corporate Tax Evasion
Part IPreview Activities
Part IIIntensive Reading
Text ACorporate Tax Still Slipping the Net
Part IIISupplementary Reading
Text BProperty Taxes: Assessing the Assessments

Unit 6Crowdfunding
Part IPreview Activities
Part IIIntensive Reading
Text ACrowdfunding, Cool!
Part IIISupplementary Reading
Text BWhy Chinese Crowdfunding Sites Arent Really For Entrepreneurs


Unit 7Mergers and Acquisitions
Part IPreview Activities
Part IIIntensive Reading
Text AMergers and Acquisition—New Rules for Attraction
Part IIISupplementary Reading
Text BMerger, Acquisition, Alliance—Which is the Best?

Unit 8Ecommerce
Part IPreview Activities
Part IIIntensive Reading
Text AAlibaba, from Clicks to Bricks
Part IIISupplementary Reading
Text BOnline Offerings Are Shaping the Future of Chinas  Consumer Credit Market


Unit 9Corporations and Climate Change
Part IPreview Activities
Part IIIntensive Reading
Text AOil Companies and Climate Change,“Nodding Donkeys”
Part IIISupplementary Reading
Text BClimate Change, Clear Thinking Needed

Unit 10Change Management
Part IPreview Activities
Part IIIntensive Reading
Text AA Palette of Plans
Part IIISupplementary Reading
Text B10 Principles of Change Management

Unit 11Chinese Innovation and Creativity
Part IPreview Activities
Part IIIntensive Reading
Text ACalibrating Chinese Creativity
Part IIISupplementary Reading
Text BChinnovation: Unraveling the Dynamics of Chinese Innovation


Unit 12One Belt, One Road
Part IPreview Activities
Part IIIntensive Reading
Text AChinas “One Belt, One Road” To Where?
Part IIISupplementary Reading
Text BRMB Internationalization Spreads Wings with “Belt and Road”Strategy