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高级商务英语教程1(第2版)
ISBN:978-7-5689-1807-7
作者:骆裴娅
丛书名:新时代商务英语专业本科系列教材
编辑:高小平
字数(千):391 页数:179 印次:2-4
开本:16开  平装
出版时间:2020-05-26
定价:¥42
内容简介

《高级商务英语教程1》的课文均取材于近年来世界经济及商务类权威报刊杂志的最新文章,体现了世界范围内商务活动日新月异的变化。本教材的编写目的是:在进一步提升高年级学生实际语言运用能力和国际商务领域中的跨语言、跨文化、跨学科的交际能力的同时,重在培养学生针对现实商务活动和话题的独立分析、解决问题的能力。
本教材的各个环节均实现了英语语言技能训练与商务专业知识学习的交叉与融合,共12个单元,每个单元分为Preview Activities,Intensive Reading,Supplementary Reading三大部分。各单元内容分别涉及以下话题:存款与消费、汽车工业及其破产、油价下跌、贸易保护主义、住房、企业家精神、高等教育投资、青年失业、财政悬崖危机、电子商务、公司社会责任、 生活彩票论。
本教材适合于商务英语专业或英语专业(商务方向)大三学生使用,也可作为英语爱好者和从事国际商贸活动人士的参考教材。

目录
Unit 1Saving and Consumption
Part IPreview Activities
Part IIIntensive Reading
Text AAmericans Save So Little, but What Can Be Done to Change That?
Part IIISupplementary Reading
Text BLeave It to the Markets!

Unit 2Automobile Industry and Its Bankruptcy
Part IPreview Activities
Part IIIntensive Reading
Text AThe Lessons of the GM Bankruptcy
Part IIISupplementary Reading
Text BThe Wrong Lesson from Detroit's Bankruptcy

Unit 3Drop of Oil Prices
Part IPreview Activities
Part IIIntensive Reading
Text AEffects of the Oil Price Drop
Part IIISupplementary Reading
Text BThe Facts Behind Oil's Price Collapse

Unit 4Trade Protectionism
Part IPreview Activities
Part IIIntensive Reading
Text AProtectionism—The Hidden Persuaders
Part IIISupplementary Reading
Text BProtectionism Alert

Unit 5Home Ownership
Part IPreview Activities
Part IIIntensive Reading
Text AThe End of Ownership: Why Aren't Young People Buying More Houses?
Part IIISupplementary Reading
Text BAmerica's Emerging Housing Crisis

Unit 6Entrepreneurship
Part IPreview Activities
Part IIIntensive Reading
Text AMagic Formula
Part IIISupplementary Reading
Text BWhat Is “Entrepreneurship” in the 21st Century?

Unit 7Investment in Higher Education
Part IPreview Activities
Part IIIntensive Reading
Text AUniversities:Excellence vs Equity
Part IIISupplementary Reading
Text BIs an Ivy League Diploma Worth It?

Unit 8Youth Unemployment
Part IPreview Activities
Part IIIntensive Reading
Text AGeneration Jobless
Part IIISupplementary Reading
Text BYoung, Educated and Jobless in France

Unit 9Fiscal Cliff Crisis
Part IPreview Activities
Part IIIntensive Reading
Text AFalling Deficit Alters Debate
Part IIISupplementary Reading
Text BAfter a “Fiscal Cliff” Deal, What Next?

Unit 10E-Business
Part IPreview Activities
Part IIIntensive Reading
Text AWhy E-Business Is Now Everyones Business?
Part IIISupplementary Reading
Text BInternet Will Continue Its Disruptive Course

Unit 11Corporate Social Responsibility
Part IPreview Activities
Part IIIntensive Reading
Text AJust Good Business
Part IIISupplementary Reading
Text BCorporate Social Responsibility at Apple

Unit 12Lottery of Life
Part IPreview Activities
Part IIIntensive Reading
Text ALottery of Life
Part IIISupplementary Reading
Text BSo Similar, So Different