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国际商务英语公文写作(第2版)
ISBN:978-7-5624-3500-6
求知高等学校英语专业系列教材
作者:欧阳护华 朱永基
编辑:周小群
字数(千):252 页数:195 印次:2-5
开本:16开  平装
出版时间: 2013-10-12
定价:¥23
内容简介

本教材由5个大的主题组成,共18章。其中真实的商业公函样板乃根据真实的当代商业书信而编写;简易的英语原则让您了解二十一世纪之简易商用英语;中英语公函对比分析讲解中国学生容易错借中文写作的习惯;错误公函改正在每章设有改写犯错的书函,可加深学生对写作原则的印象及掌握。本书主要为大学商业英语专业学生课程而设计,教师可自由选取5大主题18章的内容运用教学。同时本书也是一些涉及海外业务的高级白领必备的学习参考书。

目录
Chapter 1 INTRODUCING BUSINESS COMMUNICATIONS   Part 1 INTERNAL & EXTERNAL COMMUNICATION   Part 2 CHOOSING THE MEANS OF COMMUNICATION   Part 3 BARRIERS TO BUSINESS COMMUNICATION   Part 4 PRINCIPLES OF EFFECTIVE COMMUNICATION   Part 5 CHALLENGES Chapter 2 INTRODUCING LETTERS, MEMOS, FAX MESSAGES & ELECTRONIC MAIL   Part 1 LETTERS   Part 2 MEMORANDA   Part 3 FAX MESSAGES   Part 4 ELECTRONIC MAIL   Part 5 CHALLENGES Chapter 3 PRINTED STATIONERY & LAYOUT   Part 1 PRINTED STATIONERY   Part 2 LAYOUT STYLE   Part 3 LAYOUT OF LETTERS   Part 4 LAYOUT OF MEMORANDA   Part 5 LAYOUT OF EMAIL   Part 6 LAYOUT OF FAX MESSAGES   Part 7 CHALLENGES Chapter 4 MODERN BUSINESS LANGUAGE: SOME PRINCIPLES   Part 1 SOME PRINCIPLES   Part 2 ORGANISATION OF INFORMATION   Part 3 LANGUAGE REVIEW   Part 4 CHALLENGES Chapter 5 MEMORANDA   Part 1 THE SCENE   Part 2 SEEING IS BELIEVING   Part 3 GETTING IT DONE   Part 4 WHAT MAY GO WRONG   Part 5 CHALLENGES Chapter 6 CIRCULARS & NOTICES   Part 1 THE SCENE   Part 2 SEEING IS BELIEVING   Part 3 GETTING IT DONE   Part 4 WHAT MAY GO WRONG   Part 5 CHALLENGES Chapter 7 REPORTS   Part 1 THE SCENE   Part 2 SEEING IS BELIEVING   Part 3 GETTING IT DONE   Part 4 WHAT MAY GO WRONG   Part 5 CHALLENGES Chapter 8 AGENDAS & MINUTES   Part 1 THE SCENE   Part 2 SEEING IS BELIEVING   Part 3 GETTING IT DONE   Part 4 WHAT MAYGO WRONG   Part 5 CHALLENGES Chapter 9 ENQUIRIES & REPLIES   Part 1 THE SCENE   Part 2 SEEING IS BELIEVING   Part 3 GETTING IT DONE   Part 4 WHAT MAY GO WRONG   Part 5 CHALLENGES Chapter 10 QUOTATIONS, ORDERS & INVOICES   Part 1 THE SCENE   Part 2 SEEING IS BELIEVING   Part 3 GETTING IT DONE   Part 4 WHAT MAY GO WRONG   Part 5 CHALLENGES Chapter 11 CONFIRMATION & ACKNOWLEDGEMENT   Part 1 THE SCENE   Part 2 SEEING IS BELIEVING   Part 3 GETTING IT DONE   Part 4 WHAT MAY GO WRONG   Part 5 CHALLENGES Chapter 12 INVITATIONS & REPLIES   Part 1 THE SCENE   Part 2 SEEING IS BELIEVING   Part 3 GETTING IT DONE   Part 4 WHAT MAY GO WRONG   Part 5 CHALLENGES Chapter 13 COLLECTION & PAYMENT   Part 1 THE SCENE   Part 2 SEEING IS BELIEVING   Part 3 GETTING IT DONE   Part 4 WHAT MAY GO WRONG   Part 5 CHALLENGES Chapter 14 SALES   Part 1 THE SCENE   Part 2 SEEING IS BELIEVING   Part 3 GETTING IT DONE   Part 4 WHAT MAY GO WRONG   Part 5 CHALLENGES Chapter 15 COMPLAINTS & ADJUSTMENT   Part 1 THE SCENE   Part 2 SEEING IS BELIEVING   Part 3 GETTING IT DONE   Part 4 WHAT MAY GO WRONG   Part 5 CHALLENGES Chapter 16 PRESS RELEASES   Part 1 THE SCENE   Part 2 SEEING IS BELIEVING   Part 3 GETTING IT DONE   Part 4 WHAT MAY GO WRONG   Part 5 CHALLENGES Chapter 17 APPLICATION & RESUME   Part 1 THE SCENE   Part 2 SEEING IS BELIEVING   Part 3 GETTING IT DONE   Part 4 WHAT MAY GO WRONG   Part 5 CHALLENGES Chapter 18 OFFER OF EMPLOYMENT, ACCEPTANCE &       RESIGNATION   Part 1 THE SCENE   Part 2 SEEING IS BELIEVING   Part 3 GETTING IT DONE   Part 4 WHAT MAY GO WRONG   Part 5 CHALLENGES