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电子商务教程
ISBN:978-7-5624-3041-4
求知高等学校英语专业系列教材
作者:张华鸣 赵奂 蓝若宇
编辑:谈文艳 刘志刚
字数(千):461 页数:380 印次:1-4
开本:16开  平装
出版时间: 2014-08-08
定价:¥32
内容简介

本书较为全面地透析了电子商务的商务、技术、补会领域。作为教材,其重点着墨于电子商务的起源和商务模式演化、企业资源管理、客户关系管理、电子供应链管理、电子采购管理、电子预报及生产计划管理、电子支付系统、网络安全问题以及电子商务市场策略等。该教材信息丰富,内容新颖,可供英语专业本科电子商务方向的学生使用,也可以作为公共外语的选读内容。

目录
Chapter 1 Overview of Internet and E-commerce   Learning objectives   Introduction   1 What is the Internet?   2 Internet-based E-commerce   3 Potential benefits of electronic commerce for businesses   4 The Development of E-commerce and new economic paradigms   Summary   Review questions   Case study and project Chapter 2 E-commerce Business Models and Concepts   Learning objectives   Introduction   1 E-commerce business model   2 Major business-to-consumer (B2C) business models   3 Major Business-to-Business (B2B) business models   4 Business models in emerging E-commerce areas   5 How the internet and the web change business: basic business    concepts   Summary   Review questions   Case study and project Chapter 3 Enterprise Resource Planning   Learning objectives   Introduction   1 What is ERP?   2 How can ERP improve a company's business performance?   3 Administrative consideration of the time   4 Administrative considerations of the cost   5 Payback from ERP: when and how much   6 Configuration of ERP software   7 ERP and E-commerce   Summary   Review questions   Case study and project Chapter 4 Customer Relationship Management   Learning objectives   Introduction   1 Definition of CRM   2 Importance of CRM   3 Goals of CRM   4 Leading industries in CRM implementations   5 Innovative ideas   6 E-CRM   7 Implementation of CRM   8 Reason for the failure of CRM   9 Customer profitability   Summary   Review questions   Case study and project Chapter 5 E-commerce and Supply-chain Management   Learning objectives   Introduction   1 Supply-chain management   2 Why is supply-chain management so important?   3 Controlling variability across the supply-chain   4 How should a supply-chain be designed?   5 Supply-chain architecture   6 The relevance of E-commerce to the supply-chain   7 The Impact of E-commerce on the supply-chain   8 E-commerce and supply-chain integration   9 Traditional E-commerce vs. E-supply-chain   10 The importance of electronic data interchange in     E-commerce and supply-chain   11 An approach to E-technology acquisition and justification in     supply-chain management   12 E-commerce and global supply-chain management   13 The issue of trust in supply-chain management   Summary   Review questions   Case study and project Chapter 6 E-commerce and Purchasing Management   Learning objectives   Introduction   1 What is purchasing management?   2 JIT purchasing   3 JIT supplier selection   4 JIT purchasing and performance   5 Future of purchasing management   6 Why is purchasing management so important in E-commerce?   7 E-commerce purchasing   8 A model for e-purchasing   9 E-commerce purchasing strategies   10 Improving E-commerce purchasing process   Summary   Review questions   Case study and project Chapter 7 E-commerce and Forecasting and Scheduling       Management   Learning objectives   Introduction   1 What is forecasting and scheduling management?   2 Why is forecasting and scheduling management so important in    E-commerce?   3 Integrating forecasting into the E-commerce operations   4 Integrating scheduling into the ERP system   5 Automating to improve scheduling   Summary   Review questions   Case study and project Chapter 8 E-commerce Payment System   Learning objectives   Introduction   1 Payment systems   2 Credit card E-commerce transactions   3 E-commerce digital payment systems in the B2C arena   4 B2B payment systems   Summary   Review questions   Case study and project Chapter 9 Internet Security Concerns   Learning objectives   Introduction   1 The E-commerce security environment   2 Security threats in the E-commerce environment   3 Technology solutions   4 Policies, procesures, and laws   Summary   Review questions   Case study and project Chapter 10 E-commerce Marketing Strategies   Learning objectives   Introduction   1 Consumers online: the Internet audience and consumer    behavior   2 Basic marketing concepts   3 Internet marketing technologies   4 B2C and B2B E-commerce marketing and branding strategies   5 Online market research: knowing your customer   Summary   Review questions   Case study and project Glossary Sources of Materials and Works Cited