Part ⅠOrganizing a Professional Trade Show
(展览篇)
Chapter 1Planning a trade show
(项目策划)
Chapter 2Undertaking the project
(接受任务)
Chapter 3Preparation for project marketing
(前期准备)
Chapter 4Exhibitor acquisition work
(招展工作)
Chapter 5Push for decision of participation
(催促参展)
Chapter 6Sales promotion follow-ups
(展台销售跟进工作)
Chapter 7Follow-up services for exhibitors
(后续参展服务)
Chapter 8Services for build-up and freight forwarding
(展台搭建和展运服务)
Chapter 9Media Relations
(媒体公关)
Chapter 10Registration work on-site
(现场登记工作)
Chapter 11Reception work during the show
(展期接待工作)Chapter 12After-show work
(展后总结)
Part ⅡOrganizing a Professional Conference
(会议篇)
Chapter 13The role of PCOs
(PCO的作用)
Chapter 14Preparation for an association meeting
(协会会议筹备)
Chapter 15Speaker and delegates
(演讲者与参会代表)
附录
附录Ⅰ参考译文
附录Ⅱ会展业贴士汇总表
附录Ⅲ课文录音及跟读练习二维码
后记