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商务英语听力4
ISBN:978-7-5689-1900-5
作者:王文捷 苏琦
丛书名:新时代商务英语专业本科系列教材
编辑:陈亮
字数(千):285 页数:126 印次:1-1
开本:16开  平装
出版时间:2019-11-20
定价:¥35.00
内容简介

《商务英语听力4》全书共12个单元。前11个单元围绕主题进行听力训练,每个单元设计热身活动、基础技能训练、主题听力训练、课后拓展及诊断式测验5个环节;第12单元为总复习测试单元,旨在对学生听力技能进行综合考查。本册作为听力综合实践篇,话题主要集中在商务文化知识领域,选材契合商务活动真实场景,篇章更有深度。练习设计注重对学生思维能力和跨文化交际能力的培养,引导学生融合语言技能和商务技能,题目更具有挑战性。

目录
Unit 1Recruitment
Part IWarming-up
Part IISkill Building
Part IIIFocus on Listening
Task 1How Companies Recruit?
Task 2Employment Opportunities for Graduates
Task 3The 7 Cs
Part IVResearch  After Class
Evaluation Test
 
Unit 2Staff Training and Development
Part IWarming-up
Part IISkill Building
Part IIIFocus on Listening
Task 1Job Orientation
Task 2Partnership and Team Building
Task 3Time to Move On?
Part IVResearch After Class
Evaluation Test
 
Unit 3Customer Satisfaction
Part IWarming-up
Part IISkill Building
Part IIIFocus on Listening
Task 1How to Satisfy a Customer
Task 2Customer Satisfaction Is Public Relations
Task 3Satisfaction Service Delivery
Part IVResearch  After Class
Evaluation Test
 
Unit 4E-business and Privacy Protection
Part IWarming-up
Part IISkill Building
Part IIIFocus on Listening
Task 1The Development of E-business
Task 2Data Protection and Online Privacy
Task 3The Difference Between Amazon and Alibabas Business Models
Part IVResearch After Class
Evaluation Test
 
Unit 5Research and Development
Part IWarming-up
Part IISkill Building
Part IIIFocus on Listening
Task 1What Is Research and Development (R&D) in Business Field?
Task 2Speed in New Product Development—A Personal Experience
Task 3Research and Development (R&D) Expenses
Part IVResearch  After Class
Evaluation Test
 
Unit 6Outsourcing and Offshoring
Part IWarming-up
Part IISkill Building
Part IIIFocus on Listening
Task 1Outsourcing: Pros and Cons
Task 2Offshoring: Is It a Win-win Game?
Task 3Outsourcing from Cradle to Grave
Part IVResearch  After Class
Evaluation Test
 
Unit 7Mergers and Acquisitions (M&A)
Part IWarming-up
Part IISkill Building
Part IIIFocus on Listening
Task 1Introduction to Mergers and Acquisitions
Task 2What Lenovo Can Teach Us About Making Takeovers Work?
Task 3Chinas M&A Challenge
Part IVResearch  After Class
Evaluation Test
 
Unit 8Intellectual Property Rights
Part IWarming-up
Part IISkill Building
Part IIIFocus on Listening
Task 1World Intellectual Property Day
Task 2Patent Filings in the UK
Task 3Intellectual Property Innovation with Thomson Reuters
Part IVResearch  After Class
Evaluation Test
 
Unit 9Corporate Culture and Ethics
Part IWarming-up
Part IISkill Building
Part IIIFocus on Listening
Task 1What Makes a Business Culture?
Task 2Ethical Dilemmas in Business Today
Task 3Write a Great Mission Statement
Part IVResearch  After Class
Evaluation Test
 
Unit 10Cross-cultural Differences
Part IWarming-up
Part IISkill Building
Part IIIFocus on Listening
Task 1Problems Caused by Cultural Differences
Task 2Cross-cultural Communication and Different Cultural Dimensions
Task 3Conforming with Cultural Differences in Business
Part IVResearch After Class
Evaluation Test
 
Unit 11Global Economic Prospects
Part IWarming-up
Part IISkill Building
Part IIIFocus on Listening
Task 1Global B2C E-commerce Report 2016
Task 2What Is an Emerging Market Economy?
Task 3The Global Electronic Stock Market
Part IVResearch  After Class
Evaluation Test
 
Unit 12Review
Part IConversation Listening
Part IIPassage Listening
Part IIIDictation